Iona Bain

In 2011, Iona founded the pioneering Young Money Blog and went on to become the UK’s go-to voice on millennial money throughout the 2010s. She is now BBC Morning Live’s resident money expert, broadcasting her helpful, down-to-earth advice to millions every week and presenting regular reports on a range of subjects, from money muling to cash stuffing. Her 2022 report on her struggles with dyscalculia has been widely credited with bringing the condition (known as “numbers dyslexia”) into the mainstream and led to her becoming an ambassador for National Numeracy. She has appeared extensively on TV and radio throughout her 13 year career, with appearances including Question Time, Newsnight and Panorama. Iona presented two in-depth investigations for File on 4 in 2023, has previously presented Radio 4’s Moneybox and joined Paul Johnson for the 2020 Radio 4 series, The Austerity Audit.