Iona’s empathetic approach has earned her the title Money Hacker in residence for Radio 1’s flagship advice programme Life Hacks. She has been flying the flag for young people’s financial rights on the airwaves for over 10 years, and has also been a roving financial reporter for Channel 4’s Steph’s Packed Lunch. Podcast appearances range from the Spectator’s flagship Edition show, to Free the Geezer with rap group The Manor, to Saira Khan’s podcast Backing Brilliant Business and Sarah Vine's Femail Half-Hour, demonstrating Iona’s versatility. Iona is a staple of online youth and female-focused media, with contributions to VICE UK, British Vogue and Refinery 29.
Iona writes a bi-weekly column for the Metro and is a regular contributor to the Financial Times. Her journalism and commentary have appeared extensively in both national and regional titles, including the Times, the Daily Telegraph, the Guardian, the Daily Mail, the Independent and the New Statesman, and Iona's book 'Own It!' is all about how young people can invest their way to a better future.
Iona is particularly proud of her educational work, often speaking at Universities and having collaborated with BBC Social, BBC Bitesize and Young Scot to produce a series of educational videos. Iona is an ambassador for National Numeracy society and campaigns for awareness for dyscalculia. She also worked with the Lloyds Banking Academy on the Your Future Finances initiative, the first educational programme in the UK to be fully sign language enabled. Iona is also the youngest-ever governor of the Pensions Policy Institute.
Iona's has worked with a number of brands, including Mastercard, Sky Mobile, Skipton, Santander, Virgin Money and Iceland. She has also campaigned alongside the British Savings Association for UK Savings Week, encouraging responsible, and not overwhelming, saving habits.
